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Wolff Preparing to Divest Shareholding Pricing Mercedes Formula 1 Team at £4.6 Billion

Toto Wolff with Mercedes F1 team
Toto Wolff has guided the Mercedes team to record-breaking success in Formula 1

Toto Wolff is in advanced talks to offload part of his ownership stake in the Mercedes Formula 1 team.

The deal estimates the Mercedes team at £4.6bn – an unprecedented figure for a Formula 1 squad – following the McLaren team were valued at £3.5bn in an adjustment to ownership structure in September.

The Austrian executive, who holds a 33% stake of the Mercedes F1 operation, plans to divest a stake approximately 5%.

Wolff, aged 53 will remain as team principal and chief executive officer should the deal proceed.

Ownership Structure

The other shareholders in Mercedes F1 are Mercedes-Benz and industrial group Ineos, who both hold one-third of the enterprise.

An official representative stated: "We are providing no official statement on this. The management structure of the team will remain unchanged, and each shareholder are dedicated to continued achievements of Mercedes-Benz in Formula One."

Valuation Increase

This arrangement would represent a substantial rise in worth of the Mercedes team after Ineos bought its share for £208m in 2022.

The rise reflects the growth in market values of F1 teams in the past few years due to the growing popularity of Formula 1 globally.

This was also seen in the box-office performance of the Formula 1 film starring Brad Pitt, which was released last summer and has grossed over $630 million (£458 million) at cinemas worldwide.

It is Pitt's most successful movie and the highest-earning sports film ever released.

Present Standings

The Mercedes team are runner-up in the team standings, trailing McLaren Racing, with three Grands Prix left in the current championship.

Their lead driver British driver George Russell has secured victory in 2 of the 21 races this year and is fourth in the drivers' championship behind McLaren drivers Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

The team won a unprecedented eight consecutive team titles and seven driver championships, six won by Lewis Hamilton and one by Nico Rosberg, from 2014 and 2021.

The writer

Cassandra Morales

A seasoned business consultant and tech enthusiast with over a decade of experience in digital transformation.

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