‘One Bite and He Was Hooked’: From Kenya to Nepal, How Parents Are Battling Ultra-Processed Foods

This menace of ultra-processed foods (UPFs) is a worldwide phenomenon. Although their consumption is especially elevated in Western nations, forming the majority of the average diet in the UK and the US, for example, UPFs are displacing natural ingredients in diets on each part of the world.

In the latest development, a comprehensive global study on the dangers to well-being of UPFs was issued. It alerted that such foods are leaving millions of people to persistent health issues, and demanded urgent action. In a prior announcement, an international child welfare organization revealed that a greater number of youngsters around the world were overweight than too thin for the first time, as junk food overwhelms diets, with the steepest rises in less affluent regions.

Carlos Monteiro, professor of public health nutrition at the a prominent Brazilian university, and one of the review's authors, says that profit-driven corporations, not consumer preferences, are fueling the transformation in dietary behavior.

For parents, it can appear that the entire food system is opposing them. “On occasion it feels like we have absolutely no power over what we are serving on our children's meals,” says one mother from India. We interviewed her and four other parents from around the world on the growing challenges and annoyances of providing a healthy diet in the time of manufactured foods.

In Nepal: Battling a Child's Desire for Packaged Snacks

Nurturing a child in Nepal today often feels like battling an uphill struggle, especially when it comes to food. I cook at home as much as I can, but the moment my daughter leaves the house, she is surrounded by brightly packaged snacks and sugar-laden liquids. She continually yearns for cookies, chocolates and bottled fruit beverages – products aggressively advertised to children. A single pizza commercial on TV is enough for her to ask, “Are we getting pizza today?”

Even the educational setting encourages unhealthy habits. Her school lunchroom serves sweetened fruit juice every Tuesday, which she anxiously anticipates. She is given a packet of six cookies from a friend on the school bus and chocolates on birthdays, and faces a french fry stand right outside her school gate.

On certain occasions it feels like the complete dietary landscape is working against parents who are just striving to raise healthy children.

As someone working in the Nepal Non-Communicable Disease Alliance and heading a project called Encouraging Nutritious Meals in Education, I grasp this issue deeply. Yet even with my knowledge, keeping my eight-year-old daughter healthy is exceptionally hard.

These ongoing experiences at school, in transit and online make it almost unfeasible for parents to curb ultra-processed foods. It is not simply about the selections of the young; it is about a nutritional framework that makes standard and fosters unhealthy eating.

And the figures shows clearly what households such as my own are going through. A demographic health study found that over two-thirds of children between six and 23 months ate junk food, and 43% were already drinking sugary drinks.

These figures are reflected in what I see every day. A study conducted in the area where I live reported that a notable percentage of schoolchildren were above a healthy size and a smaller yet concerning fraction were obese, figures closely associated with the rise in unhealthy snacking and more sedentary lifestyles. Another study showed that many kids in Nepal eat sugary treats or processed savoury foods on a regular basis, and this habitual eating is linked to high levels of dental cavities.

This nation urgently needs more robust regulations, better nutritional atmospheres in schools and tougher advertising controls. In the meantime, families will continue waging a constant war against junk food – one biscuit packet at a time.

Caribbean Challenges: When Fast Food Becomes the Default

My situation is a bit unique as I was compelled to move from an island in our group of isles that was destroyed by a powerful storm last year. But it is also part of the bleak situation that is facing parents in a region that is feeling the gravest consequences of global warming.

“The situation definitely deteriorates if a storm or mountain explosion eliminates most of your crops.”

Prior to the storm, as a dietary educator, I was extremely troubled about the growing spread of quick-service eateries. Nowadays, even community markets are involved in the transformation of a country once defined by a diet of nutritious home-produced fruits and vegetables, to one where greasy, salty, sugary fast food, full of artificial ingredients, is the choice.

But the scenario definitely worsens if a severe weather event or geological event destroys most of your vegetation. Unprocessed ingredients becomes rare and extremely pricey, so it is exceptionally hard to get your kids to consume healthy meals.

In spite of having a regular work I wince at food prices now and have often opted for choosing between items such as legumes and pulses and protein sources when feeding my four children. Offering reduced portions or smaller servings have also become part of the post-crisis adaptation techniques.

Also it is very easy when you are managing a stressful occupation with parenting, and scrambling in the morning, to just give the children a couple of coins to buy snacks at school. Regrettably, most educational snack bars only offer ultra-processed snacks and sugary sodas. The outcome of these challenges, I fear, is an rise in the already alarming levels of non-communicable illnesses such as adult-onset diabetes and cardiovascular strain.

The Allure of Fast Food in Uganda

The symbol of a major fried chicken chain looms large at the entrance of a shopping center in a city district, daring you to pass by without stopping at the quick service lane.

Many of the kids and caregivers visiting the mall have never ventured outside the borders of the country. They certainly don’t know about the past financial depression that motivated the founder to start one of the first worldwide restaurant networks. All they know is that the three letters represent all things desirable.

Throughout commercial complexes and every market, there is fast food for any income level. As one of the more expensive options, the fried chicken chain is considered a special occasion. It is the place local households go to celebrate birthdays and baptisms. It is the children’s incentive when they get a good school report. In fact, they are hoping their parents take them there for Christmas.

“Mom, do you know that some people bring takeaway for school lunch,” my teenage girl, who attends a school in the area, tells me. She says that on the days they do not pack that, they pack food from a local quick-service outlet selling everything from fried breakfasts to burgers.

It is the weekend, and I am only {half-listening|

Cassandra Morales
Cassandra Morales

A seasoned business consultant and tech enthusiast with over a decade of experience in digital transformation.